Today I ran across an interesting post over at Brand Week that I thought I would share with you. It is about General Mills and their gluten free Rice Chex. While this is exciting news, this is just one of many major changes with large companies who are starting to be more conscious of the needs of people with Celiac.
The interesting thing about the article is some statistics they site, and the fact that many people are going to a gluten free diet even without a gluten sensitivity. Here is an excerpt:
The cereal company’s announcement late last month comes on the heels of data from Mintel Consumer Intelligence, Chicago, that shows gluten-free new-product launches have grown significantly over the past several years.
New products bearing the gluten-free banner have more than tripled since 2004, reaching 700 in 2007, per Mintel. Through April, 341 more gluten-free products have launched. Sales of gluten-free products will hit $1.7 billion by 2010, per Spins.
I think this is great, but in the future it will only get better!
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